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SEO News
Cache's Web-Marketing Manifesto By Jerry Bader (c) 2008
Who is Cache Closed and what can he do for you? Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web.
Now don't be alarmed, Cache isn't interested in selling you anything, no e-books, no DVDs, no magic elixirs or potions, no sir, just a pixelated-paranoid, pied-piper of ideas and concepts designed to improve your Web-business.
The Cache-man has put a little something together he modestly calls, 'Cache's Web-Marketing Manifesto:' ten things every marketing manager, business owner, and sales executive needs to know about business websites.
Cache's Web-Marketing Manifesto
1. If it isn't working, stop tweaking and blow it up.
If what you're doing isn't working, or if it's working about as well as a 1973 Yugo, then it's time to start over. You can only make so many modifications and adjustments until your site gets a bad case of digital disconnect: a cyber version of Capgras Delusion where the brain can't connect the content to the emotional context.
2. If you're relevant, search engines will find you, it's their job.
Isn't it time you stopped chasing the imaginary pot of gold at the end of the Google rainbow, and start thinking of practical ways to connect to your audience.
Search engines are supposed to... more..
Cache's Web-Marketing Manifesto
SEO Search Engine Optimization News for Today
Article Topic: SEO Search Engine Optimization
We believe all clients can benefit from the use of our knowledge and technology, and we will enhance the success of each. Using SEO Search Engine Optimization technology is a basic skill that will help students become lifelong learners capable of critical thinking and problem solving. All clients and staff will employ technology as a tool to access, analyze and utilize information. We use resources to enhance SEO Search Engine Optimization instruction. We can collaborate on projects with other learners else where. Our task is to identify and use information sources and resources available in the workplace, community, state, nation and global society.
We strive to provide our SEO Search Engine Optimization service to clients in all regions. Call us about SEO Search Engine Optimization at the phone on our contact us page. If you have questions about, please don't hesitate to contact us.
For your firm to achieve its future state of being the dominant professional services firm in North America, we employ the people who can best serve our clients. This is a diverse group of people who are selected, developed, and treated on the basis of merit and fairness. SEO Search Engine Optimization technology is a basic skill that will help advance our client's position.
Library of Congress cat: 0-13185670 SEO Search Engine Optimization
Call us at: 210-493-6193
Technology News:
Apple cuts copy protection and prices on iTunes
(AP)... AP - Apple Inc. closed its final appearance at the Macworld trade show Tuesday by cutting the price of some songs in its market-leading iTunes online store to as little as 69 cents and disclosing that soon every track will be available without copy protection.
Even in recession, CES to have stuff worth seeing
(AP)... AP - The recession figures to tone down the flashiness of this week's International Consumer Electronics Show, but the lineup of innovative products likely will measure up to those of past years.
Apple's Jobs has hormone imbalance, will stay CEO
(AP)... AP - Apple Inc. founder Steve Jobs, a survivor of pancreatic cancer whose gaunt appearance in the past year has alarmed the Mac and iPod lovers who look to him as an oracle, said Monday he has an easily treated hormone imbalance and will remain in charge of the company.
Logitech to cut salaried staff by 15 percent
(AP)... AP - Logitech International SA, a maker of mice, webcams and other computer peripherals, said Monday it is cutting its salaried work force by 15 percent in response to weak consumer demand amid what it expects to be an extended global downturn.
Fake celeb LinkedIn profiles lead to malware
(CNET)... CNET - A security researcher has discovered fake profiles for celebrities on LinkedIn that have links to malicious code, according to a blog posting on Trend Micro's site.
Apple disappoints-no Jobs, big news at Macworld
(Reuters)... Reuters - Apple Inc said on Tuesday it was dropping copy protection from songs sold on the Internet and debuted its slimmest 17-inch laptop yet, but with no dramatic products or master pitchman Steve Jobs, the company's final Macworld performance disappointed Wall Street.
Apple disappoints--no Jobs or big news at Macworld
(Reuters)... Reuters - Apple Inc said on Tuesday said it was dropping copy protection from songs sold on the Internet and debuted its slimmest 17-inch laptop yet, but with no dramatic products or master pitchman Steve Jobs, the company's final Macworld performance disappointed Wall Street.
Android Fans Watch HTC Release a Windows Phone
(NewsFactor)... NewsFactor - Many observers of this year's Consumer Electronics Show in Las Vegas are waiting to see what kind of presence the open-source Android mobile-phone platform will have among new smartphones. Some have speculated that HTC, which makes the pioneering T-Mobile G1 Android handset, might release its own Android model.
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NEWS
Bounce Rates Count By David Leonhardt (c) 2008
Of late there has been a lot of discussion about bounce rates and whether or not the search engines count these in their algorithms. As far back as late 2007, there were reports that webmasters were seeing a difference in their rankings for major keywords within a few weeks of drastically changing their bounce rates. However, none of the tests and reports seem to be complete enough or repeatable enough to constitute proof.
As a result, there are plenty of naysayers who believe that such things as bounce rates are not now and probably won't ever be part of the search engine algorithms.
I am of the opposite view; bounce rates will certainly be part of the search engine algorithms and probably already are.
What I would like to do here is share with you some of the common naysayer objections and refute all but one of them. But first, for those who are scratching their heads about what bounce means, we are referring to people leaving a website. A bouncy website is the opposite of a sticky website, one where people stay a long time.
Objection 1: There is no definition of "bounce rate".
Response: This is the flimsiest of arguments. A bounce is when someone leaves a website, going back where they came... more..
Bounce Rates Count
We are a
SEO
company and our services include
web search engines,
affordable seo,
and
website ranking.
However we specialize in professional
website ranking,
search,
engine,
optimization, marketing,
ranking,
web promotion,
placement website,
search
engine positioning,
search engine placement,
search engine ranking, positioning,
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SEO. Contact us now
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News on
Article Topic:
We are a company. Our staff has many years of experience in this work. We can help you with as this is our specialty. We have a well trained staff in this field. Our dedication is to this work in assisting you our clients. In fact, we have invested many years of research in .
Library of Congress cat: 0-13185675
News for Today
Article Topic:
We believe all clients can benefit from the use of our knowledge and technology, and we will enhance the success of each. Using technology is a basic skill that will help students become lifelong learners capable of critical thinking and problem solving. All clients and staff will employ technology as a tool to access, analyze and utilize information. We use resources to enhance instruction. We can collaborate on projects with other learners else where. Our task is to identify and use information sources and resources available in the workplace, community, state, nation and global society.
We strive to provide our service to clients in all regions. Call us about at the phone on our contact us page. If you have questions about, please don't hesitate to contact us.
For your firm to achieve its future state of being the dominant professional services firm in North America, we employ the people who can best serve our clients. This is a diverse group of people who are selected, developed, and treated on the basis of merit and fairness. technology is a basic skill that will help advance our client's position.
Library of Congress cat: 0-13185670
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How To Improve Your Link Popularity
This article will show you the importance of link popularity and how to improve your webpage's link popularity utilizing a few different techniques. Link popularity simply is the number of links that point to a webpage and is a crucial factor used by almost all of the search engines to rank websites.
Link Popularity Importance
With the every increasingly popularity of Google, web site owners marketing efforts have had to change to accommodate what Google is looking for in a quality site. One way to prove that you have a quality site has been with link popularity. Good quality incoming links coupled with good quality page content will bring highly targeted traffic, and a lot of it. Just keep in mind that quality is key. The saying less is more really applies here. Just because your website has five hundred incoming links doesn't mean that they are all relevant. Ensure that the links you are getting are relevant to the content that your page is offering. This is extremely important.
Tips to Improving link Popularity
1. Directory Listings: Ensure your site is listed in the Open Directory Project (ODP) and also in Yahoo's Business Express ($299 yearly) and LookSmart Express Submit or Basic Submit. Directory listings boost popularity because they rely on human editors, known to only select relevant websites. You may also try searching for other directories to submit to.
2. Cross Linking: Or you may hear it referred to as internal linking. Make sure you cross link your important related pages. This technique tells the search engines that these are the more important pages within your website therefore they will increase in ranking. Cross linking your pages also helps the search engines find and index your most important pages quicker, especially if you have hundreds of pages and some of them are four and five levels deep. Internal linking is a great way to increase the amount of keywords in your visual text links. You will notice that we have linked to our list of directories and search engines. This is an example of internal linking. We've essentially told the search engines that these are pretty important pages of this site.
3. Publish articles: Write up some informative articles your audience is interested in, then submit these articles to online publications in your industry. Provide a brief bio which includes your web sites URL and make a condition that the article must be published intact with your bio. Over a short period of time you should gather some quality links.
4. Request Links: Open up an Excel spreadsheet and list all of the possible linking partners that you have gathered. Now that you have a list of possible link partners put a link on your site to their site and then email each site owner telling them that you've linked to them and respectfully ask them to link back to you in return. You would be surprised by the amount of response you get. Make it as easy as possible for the other site to link to you. I've found a that actually providing a form so the site owner can just copy and paste your link code into their site makes linking to you extremely easy. This can save a lot email-tag for the both of you.
Two Important Factors
There are essentially two important factors in increasing your webpage's link popularity. Studies have shown that the quality of the link is just as important as the number of incoming links to your site.
1. Quality of link - Link popularity will skyrocket when popular sites link you such as Yahoo and the Open Directory Project (ODP). These sites are considered authoritive sites and receive a high amount of traffic. Also, you should concentrate on getting links from major search engines such as Google, MSN, and also sites that relate to your sites theme/content. Most search engines will see your website in a much higher light if you have a incoming link from a major search engine, thus greatly increasing free search engine traffic.
Try to find websites that link to your competition. This does a couple of things for you. First and utmost you know that links to your competition usually will be relevant and on topic. Also, this will greatly reduce the amount of time you have to invest in finding incoming links. Finding sites that link to your competition is actually quit easy. Try typing "link" and then the competitors domain name like this:
"link:www.competitors-domain.com."
Another technique in finding quality links is by finding sites that offer site submissions. Go to Google and type in:
"add url" "your keyword phrase"
Also try replacing, "add url" with any other these search phrases::
add site, add link, add a url, add a site, add a link, submit url, submit site, submit link, submit a url, submit a site, submit a link.
2. Keywords in Link
Another very important factor is the keyword being used to link to your site. When asking a site owner to link to your site make sure that you ask them to link with the keyword that you are optimizing that page for. Keywords are very important in determining the relevancy of your webpage so ensure that they are sprinkled throughout them as well.
Nearly 25 percent of the #1 web pages on Google result pages used the queried keyword in <A> link texts. For example, if the keyword is "computers", the following <A> link text contains the keyword once:
<A href="http://www.yourdomain.com/yourpage.com">Computers</A>
Nearly one out of four web pages is a very high number so it looks like Google ranks web pages higher if they contain keywords in their <A> link texts.
BONUS:
Search engines especially Google pay very close attention to the title of a webpage. Therefore it is imperative that you name the pages title using the same keyword phrase that you are optimizing it for. Example: Let's say you have a page dedicated to "Norman Rockwell". You would not only want visual keyword links within the page, but also as the title of the page.
Conclusion
Link popularity should be a vital part of your search engine optimization strategies. Ensure that you follow your link popularity plan and never waver from it. You will be thanking yourself when you do and so will the search engines!
If you would like to automate your link building efforts, I recommend using a link management tool such as Arelis. It will save much time, I know it has for me :) | We are a
web marketing company and our services include
web search engines,
affordable seo,
website ranking,
web search engines,
website ranking,
search,
engine,
optimization, marketing,
ranking,
web promotion,
placement website,
search
engine positioning,
search engine placement,
search engine ranking, positioning,
submission, and finally
SEO. Contact us now
here. Important Partners:
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